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Placement Announcement

Congratulations to Nick Seibert on joining Future Pak LLC as Vice President of Business Development. We are thrilled to have partnered with Future Pak on this exceptional placement. Nick brings superb talent at building strong relationships coupled with his sales and business development acumen in pharmaceutical packaging to his new role. We wish him and Future Pak well in this great match.

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Placement Announcement

Congratulations to J’Aime Conrod on her new role as VP, Government Business & Healthcare Policy. We are delighted to have partnered with Amneal Pharmaceuticals on her placement. J’Aime brings a wealth of experience and expertise with her, and we look forward to seeing all the great things she will do in the years to come.

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Spotlight: Celebrating Jenny Crutchlow’s Unique Skills and Experience

We’re thrilled to shine the spotlight on Jenny Crutchlow, Managing Partner, and member of our Executive Committee. Jenny joined our team in 2018 and focuses on the Medical Device and Pharma industries, working on Director, VP, and C-suite roles across functions.

Jenny hails from the great State of Texas and is an alumna of the University of Texas at Austin where she obtained dual degrees in Vocal Performance and the prestigious Plan II Honors liberal arts degree program and was honored with Phi Beta Kappa membership. She also holds a Master of Music degree in Vocal Performance and Pedagogy from Westminster Choir College in Princeton. After a professional performing career on stages in New York and across the United States, Jenny found her way to Executive Search, honing her recruiting skills at large retained search firms focused on the healthcare industry.

Reflecting on her journey, Jenny shares, “Transitioning to executive search from the performing arts has allowed me to leverage my diverse skills and experiences: tenacity, insight, empathy, creativity, process – to find and engage top talent for our clients and to help our candidates shape rewarding careers. I am grateful to our clients and candidates who trust me with their searches. It’s a responsibility I cherish.”

Outside of work, Jenny and her husband Ross enjoy immersing themselves in the arts and spending time with their three children and extended family in the Austin area.

Jenny’s unique blend of skills, experience, and passion makes her an invaluable asset to our team and clients. Join us in celebrating her exceptional contributions to Strawn Arnold!

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Celebrating 50 Years of Strawn Arnold

In a farmhouse in Austin, Texas, Bill Strawn joined Ken Houtz who had built a robust solo search practice after a storied career with Johnson & Johnson. When Ken retired, Bill sought to expand the firm and added Jerry Arnold to form Strawn Arnold. Over the next several years, biopharma executive David Leech was added to the Partnership, with a continued focus on high-level searches within the pharma sector.

In 1998, Jeff Ashpitz, a BioPharma/MedTech veteran was recruited to lead the emerging biopharma practice. David and Jeff’s addition cemented Strawn Arnold’s mission to provide exceptional retained search services with the expertise of former industry executives rather than a traditional leveraged model.

In 2003, the firm diversified beyond biopharma by adding medtech executive John Groover, who was President of Sulzer Carbomedics. Both Jeff and John went on to serve as Managing Director/President of the firm. Oliver Esman joined in 2007 to head the generic pharma practice, bringing strong CHRO-level industry experience to the firm.

Over the next decade, Strawn Arnold continued to grow with the addition of Chris Schneider (medtech, HIT, services), Mark Durham (biopharma), and Jeff Dodson (biopharma) to the partnership. Partners Barry Duke, Jenny Crutchlow, and Executive Vice President Jim Alexander also joined, all bringing significant industry experience. This expansion ensured Strawn Arnold offered partner-level recruiting expertise and comprehensive industry knowledge across life sciences and healthcare sectors.

Today, Strawn Arnold is recognized as one of the largest and most knowledgeable customer-centric retained search firms in the life sciences and healthcare market. Our Partners and EVPs tailor services to clients, maintaining a strong focus on partner-level results.

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May is Allergy Awareness Month

A special thanks to our clients who are on the front lines of allergy research and treatment. Your efforts are crucial in advancing our understanding of this often invisible and potentially life-threatening disease and enhancing safety for this community.

Food allergies impact 33 million Americans. That’s 1 in 10 adults and 1 in 13 children. You almost certainly work with or know someone with the condition. Managing food allergies is essential for maintaining a safe and inclusive workplace.

𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐢𝐧𝐠 𝐅𝐨𝐨𝐝 𝐀𝐥𝐥𝐞𝐫𝐠𝐢𝐞𝐬:
· Symptoms vary widely from mild reactions (a few hives or itchiness) to severe or life-threatening symptoms (wheezing, tightness in the throat, vomiting, facial swelling, low blood pressure, and loss of consciousness.)
· Common triggers include but are not limited to milk, eggs, tree nuts, wheat, peanuts, fish, shellfish, soy, and sesame.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐀𝐥𝐥𝐞𝐫𝐠𝐲-𝐒𝐚𝐟𝐞 𝐖𝐨𝐫𝐤 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐬:
· Educate and Train: Host awareness sessions to train staff about recognizing allergic reactions and understanding emergency protocols.
· Inclusive Policies: Implement food safety practices in workplace dining areas and during company events.

Let’s commit to supporting food allergic people by fostering safe and inclusive workplaces and continuing to support research that may one day yield a cure.

Learn more here.

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Food for Thought: Weighing Negative Feedback on Your Finalist Candidate.

by Barry Duke

As the hiring executive for one of your most important roles, you have worked your way through many candidates, narrowed the pool down to a few finalists, and have developed a strong preference for one candidate. Suddenly, someone in your organization, either solicited or unsolicited, delivers some dark feedback on the candidate. Perhaps they heard from someone who worked directly with your finalist in another organization, either as a supervisor, peer, or subordinate, and that person has provided less than flattering, or even decisively unflattering feedback. Worse yet, it’s your boss, another senior executive in your organization, or someone on the Board who brings this information to you. How do you handle it?

Perhaps the safest thing to do is to pass on the candidate – after all, you don’t have to hire any particular person. Of course, you need to weigh the importance of having the role filled now versus settling for a lesser candidate in your candidate pool, or perhaps starting the search from scratch again. Yet, you don’t want your decision to hire in the face of this negative feedback hanging over you, as any potential hiccup in performance or cultural fit by this candidate is potentially an “I told you so” moment by those in your organization, particularly if it’s your boss or another senior level executive. Why needlessly put your own career in jeopardy?

As a hiring executive myself for many years in the biopharma industry, I encountered this situation more than a few times. Now as an executive search professional, I see it with our clients. I really can’t blame anyone for not moving forward with a finalist under these circumstances. It’s hard to un-hear the doubt cast on your candidate. It’s even harder, or maybe even foolish, to put yourself out on a limb.

On the other hand, I can say that there were at least a couple times when I wished I had been more resolute regarding my finalist. In one case, I had insight into the candidate from personal experience, and understood why there might be some less flattering opinions of this person. Unfortunately, my boss heard an offhand comment directly from another C-level executive who had been a couple levels above my finalist in his most recent organization. I was aware that he had ruffled some feathers in that organization by raising the performance bar and holding people accountable. I caved and passed on him.

In retrospect, I wish I had maintained my confidence, carefully explained my understanding of the concerns expressed, outlined my own process for mitigation of any potential risks associated with the candidate, and provided my vision for the significantly net positive benefits that I expected from this individual. I was confident, and remain so to this day, that this person would have been a huge asset to my organization. Yet I lacked the courage of these convictions being relatively new in my position, and so chose the path I perceived to be safer with my boss. Did I do the right thing?

So how do you best manage these situations? The full answer lies beyond the scope of this short article which is more meant to be thought provoking than a how-to resource. A potential starting list of considerations: 

  1. Explore the credibility of the source of the negative information including any unusual aspects of the source’s relationship and recency or relevancy to the candidate. I once heard negative feedback from an industry vendor whose firm had been fired by my finalist, which was not clear at the time he delivered the negative assessment.
  2. Pursue your own trusted sources to dig further into the concerns raised. In my experience, former bosses are the most likely to provide a wholistic and objective view of a candidate.
  3. Reflect on how robust your interview process has been in leading to this candidate. Senior level executives, especially if they have been a force for significant organizational change at different points in their career, will often have detractors. After all, people aren’t wired to love change or authority. Does your hiring system (sourcing, screening, interviewing, reference checking) give you the confidence that you can assess accurately, even with the less than positive feedback that may find its way to your ears? If so, proceed. If not, find the weaknesses in your process and strengthen those areas. 

Effective hiring practices will always bring competitive advantages to you and your organization, and even then, your courage may be tested. 

Barry Duke, Managing Partner

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Strawn Arnold Announces New Partners:

Strawn Arnold, a premier boutique executive search firm serving life sciences clients since 1974, is pleased to announce the promotion of Barry S. Duke and Jenny M. Crutchlow to Partner.

“Barry and Jenny have quickly distinguished themselves through their search work for clients and through their internal contributions to the firm,” said Managing Partner Jeff Ashpitz. “We are pleased to recognize their work and value to our organization with this important Partnership milestone.”

Barry Duke joined Strawn Arnold in August of 2017 after 30+ years as an executive in the biopharma industry having worked for organizations such as The Upjohn Company, Centocor, Elan, Genzyme/Sanofi, and his last industry role as Chief Commercial Officer at Collegium Pharmaceutical. With a strong industry network and reputation, coupled with an ability to provide insights to his clients and candidates based on the real-world experiences of “having walked in their shoes,” Barry has been able to develop a robust executive search practice over his short tenure with the firm. Focused on biopharma clients, Barry works across all functional areas at the Board, C-Suite, VP, and Senior Director levels. Barry can be reached at [email protected] and 704-236-3215.

Jenny Crutchlow joined Strawn Arnold in May of 2018 after nearly a decade between Diversified Search and Solomon Page Group, two of the largest executive search shops in the US, working primarily in the healthcare sector. Her time in these firms allowed her to hone her “pure search skills” and develop strategic process practices and recruiting rigor to search for top talent with laser focus, bring them to successful offer, and act as a trusted consultant to her clients and as a resource for senior executives. Jenny works across practice areas, including medical device, biotech, and pharma, and across all functional areas and levels from Director to C-Suite. Jenny can be reached at [email protected] and 917-676-5639.

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October 2020 Executive Search Market & Other Observations

The Search Market From 5,000 Feet

Executive search is a very cyclical profession. In my 20+ years doing life sciences senior executive search I have worked through three downturns: The dot-com bust in late 2000 that rolled into 9/11 and thereafter; the financial crisis beginning in 2008; and the current Corona Virus pandemic. Might a brief review of the prior downturns give a bit of insight into what we might expect for our current Covid-19 world? If we look at the North American (US & Canada) revenues of two of the largest publicly-traded executive search firms (then and now and also among the five largest in the world) and use them as a proxy for the industry’s fortunes overall, we see that the prior slowdowns were significant. 

For the dot-com to post 9/11 period, revenues peaked in either late 2000 or the first few months of 2001, and then began declining at a  roughly 20% compound annual rate for approximately three years. From peak to trough, revenues fell over 50% on an absolute basis, attributable primarily to declines in the number of executive searches. During the financial crisis, the downturn was not as steep and didn’t last as long. Revenues peaked in 2008 (though the decline began in the second half of that year) and fell for two years at a roughly 15% compound annual rate. Overall, revenues fell between 30% and 40% on an absolute peak to trough basis.  Similarly, the declines were largely due to decreases in the number of searches.

Not surprisingly, in 2020 since US lockdowns began in earnest around March, the first quarter of this year was quite a bit better than the next 3 months. Revenues declined relative to the same period in 2019 by 7% to 10% in the first quarter, but were off by approximately 15% to 35% in the second quarter of 2020 compared to 2019. As for the rest of 2020, anecdotally, people I’ve spoken to don’t necessarily expect things to be worse than they are now (i.e. they don’t see revenues continuing to rapidly fall in quarters three and four) but they don’t expect a return to growth now either. This could perhaps imply the first year of the Corona Virus could take search revenues down 25% to 40% [Of course, all this speculating and $6 could get you a latte]. 

Strawn / Arnold is a premium-level, life sciences-only boutique firm (11 consultants) and is furthermore a private partnership. Our business, like everyone’s, is certainly down meaningfully relative to 2019 but it is now also stable. We do not see results getting worse every month, we expect things to continue as they’ve been the rest of this year, and are cautiously optimistic for 2021. Obviously, for the search industry and the economy as a whole, progress against the pandemic will have much to say about what happens in 2021. Hopefully this will only be a one year downturn as opposed to the two and three year slumps that characterized the financial crisis and dot-com bust to post 9/11 periods respectively.

What We’re Seeing in Life Sciences

The pandemic is affecting but not fundamentally changing the supply/demand dynamic that always operates in the market for executive talent. Those functions/roles that have restricted supply of quality people and robust demand for them continue to see more search activity than those where the converse operates. However, the pandemic has helped some companies, upended some, and not appreciably changed the plans or fortunes of  others. For example, manufacturers, developers and marketers of Covid-19 related medicines or vaccines are of course very busy if not expanding and growing. Overall the pandemic has also led to steady demand for hospital drugs, though many of these are generics and price competition remains fierce. 

On the other hand, the pandemic has hurt the ability to enroll patients in some clinical trials and/or to interpret the results of ongoing trials (this isn’t affecting everyone as it depends on the particulars of the compound and trial). The Corona Virus has also made it harder to launch products, made it harder to sell and market existing products and temporarily disrupted supply chains. Companies generally are also more cautious, hunkering down so to speak until they see signs of stability/turn-around or clear evidence that the current realities will become the “new normal” far into the future.

All of these things, good or bad, impact executive hiring. Below are some headline observations in that regard.

  • Demand for stand-alone company Chief Financial Officers remains brisk across all life science sectors (biopharmaceuticals, medical devices, diagnostics etc.) Prior experience raising money, taking companies public and managing investors are always sought after.
  • In biopharmaceuticals, demand for Chief Medical Officers, heads of regulatory, and clinical development leaders is always strong; these are classic constricted supply/strong demand roles. Demand for corporate development and business development leaders also remains good to steady, though the relative supply of these people is larger, so supply and demand is more balanced. There is good demand for marketing executives but it is very therapeutic area centered (e.g. oncology, rare diseases) and somewhat harder for the big pharma traditional marketing “athlete” that worked across many TAs over time to position themselves as experts in a particular space. 
  • In the biopharmaceuticals operations realm,  oral solid dose and API manufacturing is now largely done in India and China. The supply of executives in this space in the US has fallen sharply (retirements and people moving into biologics or other areas) along with demand. No surprise there, right? It remains to be seen when or if pandemic-related calls to “reshore” the US pharma supply chain would take hold. However, in tech ops and manufacturing/site 

operations, demand for biologics, biosimilar and small molecule sterile injectable expertise remains steady if not high.

  • The brutal pricing environment in generic drugs and niche “mature products” has hurt private equity, as these were often their investment targets in the life sciences products space (in contrast to early-stage proprietary drug VC investors). We have seen them moving away from generic/mature products investments and increasing their efforts on the services side with CROs, contract manufacturers and contract development businesses (i.e. CDMOs).
  • Earlier this year, the pandemic-related prohibition on elective surgeries in hospitals killed demand for many medical device companies (and also badly hurt provider profits), but this has now largely abated and absent another major lockdown due to the virus won’t likely return.
  • As always during particular times of stress, the pandemic environment will push many companies into danger and necessitate major change. This will create C-Level turnover.
  • In general, larger companies have deeper talent benches and more robust functional processes and infrastructure than smaller ones. As such, they are perhaps less likely than smaller entities to need to look outside for talent (unless confronted with major change at the top as referenced above).
  • The willingness of executives to relocate for a new opportunity has steadily declined in the 20+ years I have been in executive search and the life sciences. In fact, today many executives won’t even do long daily commutes in the same region or metro area (e.g. Palo Alto to Marin County, the Princeton area to northern New Jersey). One of the main reasons for these trends I believe is the more transactional, “hired gun” approach to the relationship between executives and their employers (i.e. “I need to you do this job for the next 3-5 years and help us sell the company” versus “This is one move among several we think you will make with us over the next 15 years and will be a key step in our career development path for you.”). Additionally, if they live in a life sciences concentrated area (e.g. San Francisco Bay, Boston, Philadelphia, Chicago perhaps), executives generally don’t have to move to find new, compelling opportunities.  Technology has also made it easier to work virtually or on a partial commuting basis, and some executive teams are a mixture of virtual and office-based executives (“if the CEO’s hasn’t relocated then why should I?”). In my opinion, the pandemic has cemented and accelerated this trend, and has shown that working outside the office is more feasible than some traditional executives might have once thought. Going forward, companies’ mindset should be that “It’s more about the talent than the location,” and at a minimum they should be flexible and creative with commuting situations.

 

Time For A Board Check-Up?

The famous 18th century British historian Edward Gibbon once said, “The wind and the waves favor the ablest navigators,” and this clearly applies to corporate governance. Good board leadership (from the Chair, Lead Director and Committee Chairs) entails periodically and objectively evaluating whether an organization’s board of directors remains optimally fit for purpose. Specifically, 1) Are all board members robustly up-to-date and informed about an organization’s business and the issues and trends coursing through its industry? 2) Does the organization have the ideal mix of Director experience and perspective around the board table? Or, are there key gaps relative to current and/or expected future developments? Similarly, is there duplication in some areas in addition to a gap (e.g. multiple people with commercial experience but lacking in another function or geographic perspective)? And finally 3) What is the culture of the board and mix of personalities like? Do all board members contribute relatively equally or do one or two people tend to dominate and drive decision-making? And if this is the case, why is that? Is it purposeful design or more a function of individual styles and personalities or the way the board is led? 

The changes being wrought by the pandemic to past strategic assumptions, business models and organizations are significant and will likely be far-reaching. Simple, highly-effective tools and processes can be readily employed to help board leadership objectively answer some of these fundamental board composition questions. A variety of entities advise organizations in this regard, including Strawn / Arnold. Regardless of how an organization goes about this, it is a crucial foundation of corporate governance, especially in our current times.

A Book Recommendation

Dr. Ezekial Emanuel, a physician and Chair of the department of Medical Ethics and Health Policy at the University of Pennsylvania (no, I am not his agent!) has a new book out: Which Country Has the World’s Best Healthcare? The book is an analysis of the history, structure, issues/opportunities, barriers to change, and pros/cons of eleven health systems around the world: US, Canada, UK, Norway, France, Germany, Netherlands, Switzerland, Australia, Taiwan and China. 

He adeptly points out that there is no perfect system and that all offer strengths, weaknesses and challenges relative to one another. However, though drug costs are a politically-charged topic in the US, the book also points out that right or wrong, there are increasing concerns about high drug costs in all of the countries studied in the book. Something for all of us who believe in the bright future of the drug industry to address with creative, effective, just and innovative solutions.

Be Well 

I hope you have found these few pages interesting. I welcome your comments, and please don’t hesitate to contact me if I can ever be helpful to you in any way. I especially hope that you and your 

families are doing well during these crazy times. I will leave you with the sentiments of the late comedian George Carlin……”May the forces of evil get lost on the way to your house.”

All the best

Jeff

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Lessons from an Executive Recruiter – Help me, Help you! Optimize your LinkedIn profile.

LinkedIn – First Things First

If you don’t fully utilize social media, you are dating yourself! You need a great profile to stand out from the masses. It is valuable free digital real estate that is wasted if you don’t use it to your benefit, and I do mean to use as much of the space as possible. You should assume your LinkedIn profile URL will be sent with a quick summary to key executives considering you for positions even if we find you through a different channel. The days of opening multiple emails and attachments have passed. It is a digital world and you need to stand out.

Do Your Homework

  • Identify the types of roles/companies that you want.
  • Identify the critical skills associated with that role/organization – this will help you identify keywords.
  • Structure your LinkedIn profile so that the skills/keywords can be found (repeated) throughout your profile. 

Understanding Keywords

Once you have identified your keywords, the next step is to make sure they are present throughout your profile. The key areas to concentrate on in your LinkedIn profile for the search engine algorithms are the headline, about section and experience (employment history). Repetition helps! This is one of the tools we use to find you.

Headline – high value/high impact for the algorithms

Please, please, please be more creative than just your job title. You have a maximum of 240 characters (recently expanded), including spaces, to get someone’s attention. Don’t waste spaces spelling out titles; LinkedIn is smart and knows the acronyms. You don’t need to mention your current employer in your headline, so customize your headline for the role you want. 

About (summary)

LinkedIn automatically shows the first three lines – so make them count with an impactful statement about you. Sell yourself! Remember, it is the current best practice to write in the first person. Social media is about making connections and writing in the third person puts up a wall. This section has 2,600 characters (recently expanded but I have not yet tested it) and is a great place to repeat your keywords and skills. Be creative and show a little of your personality!

Experience – (job title – this is another critical section for the algorithms)

LinkedIn provides 100 characters for each job title – think of it as a mini headline and expand how you use it beyond just the exact title your last employer gave you. Make sure you translate your title and job description to make sense to the outside world. Don’t assume everyone uses the same lingo. Not using your space/characters is a lost opportunity. You have 2,000 characters for the description. You should consider repeating your keywords/skills throughout your employment history.

Skills

LinkedIn allows you to have up to 50 skills on your profile. The skills you include on your profile should relate to the job you want, not just the one you had. The LinkedIn skills directory offers you a choice of recognized skills to choose from and don’t create your own – if it is not on the list, it is not in the search engine. Make sure you have enough depth related to the job you want.  

Check your homework before you hand it in

  • Please, please, please update your LinkedIn URL and not doing so tells the world you are not tech-savvy.
  • Customize your banner. This is another way to stand out from the crowd. Sticking with the standard default banner is a missed opportunity to help people feel connected to you.

LinkedIn by the Numbers (characters)

  • First Name – 20
  • Last Name – 40
  • Headline – 240
  • About/Summary – 2,600
  • Position/Title – 100
  • Position Description – 2,000

* LinkedIn is constantly updating their platform, so numbers/characters are subject to change

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Raise your hand if you need help! Why LinkedIn Is Not an Option for Leaders! Important items to check.

Why LinkedIn Is Not an Option, It’s a Must!

If you’re a business leader reading this, you may be thinking, “I’m not looking for a job, so why should I bother?”

Here’s why: contrary to popular belief, looking for a job is not the top use for LinkedIn. In fact, the two main reasons are thought leadership and to attract top talent. With professionals signing up at a rate of more than two new members per second, having a strong profile and presence is essential. Not only do employers in every industry use LinkedIn for talent acquisition, it is still the number one site for professional career networking.

However, with over 8 million C-suite executives on LinkedIn, it is easy to get lost in the crowd. LinkedIn is the world’s largest professional network on the Internet, with nearly 675 million members in over 200 countries and over 184 million in North America alone. Needless to say, in order to stand out, you need to optimize your profile. 

Here are three easy ways to give your LinkedIn a makeover in 10 minutes or less:

  1. A good profile picture – It may seem obvious, but first impressions really do matter. While it doesn’t necessarily need to be a professional headshot, it does need to be clear. It is the first thing people will see and if you don’t have one, it looks like you’re hiding.
  2.  Create a customized URL – This shows the world that you are savvy enough to edit the default URL. When you don’t take the extra second to make this change, it sends the message that you’re potentially out of touch with current trends.
  3.  Share your accomplishments – Your profile needs to be more than just a job history list. It’s meant to showcase who you are as a professional, and accomplishments present a well-rounded picture. You don’t need to list everything, but do be sure it’s up-to-date and relevant. 

Now that we’ve covered the basics, let’s kick it up a notch:

  • Change the default banner picture – Get rid of the LinkedIn constellation. Your banner should reflect you. It’s simple and it’s free! Consider it to be part of your personal branding. If you’re looking for inspiration, check out LinkedIn Background.
  • Write in first person – Show others that you are aware of modern social media best practices. Third-person summaries put a wall between you and the reader. On social media, it’s all about connecting.  
  • Choose your keywords wisely – Remember you are found through an algorithm so consider keywords for you and your organization. When choosing keywords consider how others will search for you or your company. Then repeat those words in various sections of your profile.  
  • Focus less on promoting and more on connecting – One of the biggest mistakes people make on social media is heavy self-promotion. To strengthen your presence, you need to become part of a community and find ways to engage in genuine dialogue with business partners, industry influencers, and potential clients. 
  • Effectively convey your company vision – An easy way to do this is to share content that reflects your brand’s mission. More specifically, this means telling people what your company does and why. Explain the value your business brings to the table. As a general rule, with every piece of content you post, you should always be asking yourself: why should they care? What’s the takeaway? 

Are You Ready to Take Your LinkedIn Strategy to the Next Level?

The bottom line: You cannot establish yourself as a thought leader without utilizing social media – and LinkedIn is the best place to start. And the benefits go beyond better personal branding. By boosting your executive visibility, you’ll gain more credibility, generate more engagement for your business and significantly broaden your network.